Design what makes your company unique

the goal of prototyping for an early stage startup is to quickly validate or invalidate your assumptions about the product or service you're building. This means that you want to test your ideas and make sure they are actually solving a real problem and providing value to your potential customers.

Prototyping allows you to get feedback from your target audience early on, before you invest too much time and money into building a product that may not even be useful or desirable to them. It also helps you identify potential problems and areas for improvement, which can ultimately save you time and resources in the long run.

The key is to create a prototype that is simple and easy to test, but still conveys the core features and value proposition of your product or service. This can be as simple as a wireframe or a basic mockup, or even a physical prototype if you're building a hardware product.

Overall, the goal of prototyping is to test your assumptions and gather feedback from your potential customers as early as possible, so that you can iterate and improve your product before launching it to the market.